Projects

Digital Content Transformation

Led the complete overhaul of content strategy for a major media company, transitioning from traditional print-focused content to multi-platform digital experiences. Implemented SEO best practices, developed interactive content formats, and established new metrics for measuring content performance across digital channels.

Brand Voice Development

Created and implemented comprehensive brand voice guidelines for a startup tech company scaling from 50 to 500 employees. Developed tone frameworks, messaging architecture, and training materials that ensured consistent brand expression across all customer touchpoints and internal communications.

Content Analytics Platform

Spearheaded the development of an internal content analytics dashboard that provided real-time insights into content performance. Integrated multiple data sources to create comprehensive reports that informed content strategy decisions and helped optimize resource allocation across editorial teams.

Editorial Team Training Program

Designed and launched a comprehensive training program for new editorial staff, reducing onboarding time by 40% and improving content quality metrics across the organization. Program included modules on brand standards, content strategy, SEO best practices, and audience engagement techniques.